HIMS Cash-Secured Put: Strike Selection, Premium & Risk
How to sell cash-secured puts on Hims & Hers Health — optimal strikes, expected premium, and the risks that actually matter for a mid-cap healthcare name.
Is HIMS a good cash-secured put candidate?
HIMS (Hims & Hers Health) is a mid-cap healthcare name with a low share price and excellent options liquidity. Implied volatility on this ticker is elevated, so option premiums are rich — but the same volatility cuts both ways and can move the stock hard in either direction. It pays no dividend, so every dollar of income must come from the options you sell.
Strike selection for a HIMS cash-secured put
For HIMS cash-secured puts, target strikes 15-20% below the current price at deltas of 0.10-0.20. Use 14-28 DTE so you can react to sharp IV crushes and moves. The rule is simple: only sell a put at a strike where you would genuinely be happy owning 100 shares, because on a very high-volatility ticker you will occasionally get assigned.
Expected premium and income on HIMS
Typical monthly premium collected on HIMS runs around 3.5-6.0% of capital, which annualizes to roughly 42-72% if you sell new contracts every cycle. Capital required to run a single contract wheel on HIMS is under $5,000 — the share price and the 100-share lot size set the minimum, not the strategy.
Risk management for HIMS cash-secured put trades
The core risk on a cash-secured put is assignment into a falling stock: your break-even is the strike minus the premium, so a sharp drop below that level leaves you with unrealized losses on the assigned shares. On a very high-volatility name like HIMS, expect 5-10%+ single-day moves during stress. Size positions so one adverse gap doesn't blow up the account. Healthcare is exposed to FDA decisions, clinical trial readouts, and policy headlines that can gap the stock overnight. Pharma names need special care around PDUFA dates.
HIMS Cash-Secured Put FAQ
What is the best delta for a HIMS cash-secured put?
A delta of 0.10-0.20 on HIMS balances premium income with assignment probability. Lower delta is warranted here because a single gap down can drop the stock 10%+
How much cash do I need to sell a put on HIMS?
Cash required is 100 × strike price. For HIMS, that's roughly under $5,000 per contract at a typical strike. Most brokers let you use margin, but for a true cash-secured put you set aside the full amount.
What expiration should I use for HIMS cash-secured put trades?
Use 14-28 DTE so you can react to sharp IV crushes and moves as a default for HIMS. Shorter expirations let you react to IV resets and price gaps.
Is HIMS suitable for beginners selling options?
Mostly yes, though beginners should use small size and confirm liquidity on each expiration they trade.
Related HIMS strategies
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