Record Revenue, With Alani Nu Now the Largest Brand
Per the company's earnings release furnished with its Form 8-K, revenue rose 17% to $847.2 million from $725.1 million. Alani Nu revenue jumped about 24% to $410.1 million, helped by broader PepsiCo DSD distribution and the Witch's Brew limited-time flavors. CELSIUS brand revenue fell about 6% to $356.8 million on SKU optimization, inventory rebalancing and club-channel softness. Rockstar Energy contributed $80.3 million. International revenue rose 78% to $41.0 million.
That mix put Alani Nu ahead of the namesake CELSIUS brand for the quarter. In U.S. tracked retail channels for the 13 weeks ended September 27, Circana data cited in the release showed Alani Nu dollar share at 9.8% versus 9.1% for CELSIUS, with the portfolio holding about 20.7% of the RTD energy category.
Margin Pressure Underneath the Beat
Gross margin compressed 450 basis points to 46.8% from 51.3%, which the company blamed on aluminum and fuel inflation and a higher mix of DSD sales. Adjusted EBITDA was $198.6 million, down 3% from $205.6 million. Adjusted diluted EPS was $0.41 versus $0.42 a year earlier, while Investing.com said that still cleared a $0.34 consensus. GAAP diluted EPS was $0.39 against a $0.27 loss a year earlier, and net income was $127.0 million versus a $61.0 million loss.
Celsius also said it repurchased about $44.5 million of shares in the quarter under a $300 million authorization, and it named Alex Zigliara president of the CELSIUS brand and Rishi Daing president of Rockstar Energy and emerging growth under a new brand-led structure.
A 4% Gap Inside an 11% Weekly Range
CELH lists Friday weeklies, so November 6 carried the event. At Wednesday's close, Cboe quoted the November 6 $31 call at $1.60 to $1.65 and the $31 put at $1.62 to $1.96. At midpoints that straddle cost about $3.42, roughly 11.1% of the $30.75 close, with break-evens near $27.34 and $34.16. Cboe's 30-day IV index read about 66.5%.
A $32.05 premarket print sits well inside that range. The $31 call would hold only about $1.05 of intrinsic value against the straddle's $3.42 cost, so most of a long straddle's value at that level would still depend on further movement or on how fast post-earnings implied volatility falls.
Light Positioning Into a Clean Beat
Wednesday's chain volume was moderate, about 18,700 calls and 11,300 puts. Among November 6 strikes near the money, the $34 call traded 742 contracts and the $35 call 856, while the $28 put saw 604. That is not a heavily crowded tape ahead of a report that still cleared the revenue and adjusted-EPS bars. Traders who sold the weekly straddle into the print would so far be looking at a realized move smaller than the premium, subject to how the stock trades once the regular session opens and the 8:00 a.m. ET webcast lands. Our implied volatility guide covers post-event IV behavior, and the OCC options disclosure document explains the risks of standardized options.
Sources
*By the OptionsPilot Editorial Team. Published November 5, 2026, 5:20 AM PT. This article is for education only and is not investment advice. Options involve risk and are not suitable for all investors.*
